F45 Training is a team-based, functional training facility that places a huge emphasis on the 'three key factors' of motivation, innovation and results. AtF45 (the F stands for functional), no program is ever repeated, making every workout a unique experience.
The F45 franchise based in Circular Quay, Sydney wanted a way of driving and captivating new members and existing offering great member benefits and delivering up-to-date news on current competitions and challenges at their facility.
However, their current email communications were lacking there 'three key factors' and did not represent who they are. So I established a visual look and feel for their new email template that was easy to navigate, update and envisioned there strong emphasis on motivating and empowering members through well shot photography homing into the core of strength, muscle and producing a layout design that looked functional just like their program.